from the Global Wellness Institute

The Global Wellness Institute initiates, analyzes, and trumpets authoritative wellness industry research. We believe that accurate and in-depth research and data on the wellness economy—and its 11 sectors—are the foundation of the Institute’s goal to empower wellness worldwide.

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Featured Research Reports


2023 Health, Happiness, and the Wellness Economy: An Empirical Analysis

This report examines the nexus of wellness spending, health, and happiness, in a collaboration between GWI and a key author and statistician for the UN World Happiness Report. It is the first-ever global analysis of the statistical relationships between total and sector-level wellness economy spending and various measures of happiness and health outcomes. Based on the results of the statistical analyses, we explore the implications for the wellness economy and the scope for public policy actions.


2022 Defining Wellness Policy 

The first-ever study to define wellness policy and argue for why it is needed, this report makes a compelling case for why wellness policy is essential not only for governments but also for businesses. This report is the first release in GWI’s Wellness Policy Series.

2022 Geography of Wellness: Country Reports

With the support of exclusive Country Partners, GWI is releasing detailed wellness sector data for individual countries for the first time. Each country’s wellness economy data is presented on a dedicated country webpage, as well as in a detailed Wellness Economy Country Report, which shows the trajectory of the wellness economy from 2017 to 2020, the composition of the country’s wellness economy, and other exclusive data by sector and subsector.

2022 Global Wellness Economy: Country Rankings

For the first time, GWI released data on the size and rankings of the wellness economies of 150 countries. The report provides a summary analysis and data profile for the wellness economy across six global regions. It ranks 150 countries by the size of their wellness economies, compares wellness to the size of each country’s overall economy, and examines per capita spending on wellness at the country level. This report is a companion to GWI’s 2021 report, Global Wellness Economy: Looking Beyond Covid.

2021 Global Wellness Economy: Looking Beyond COVID

The 2021 Global Wellness Institute research–the most in-depth in its history–reveals that the wellness market grew to a record $4.9 trillion in 2019 and then fell to $4.4 trillion in the pandemic year of 2020. But with a consumer “values shift” underway, the future of the wellness market is incredibly bright, predicted to grow 10% annually through 2025.

2020 Defining the Mental Wellness Economy

The Global Wellness Institute’s groundbreaking report, “Defining the Mental Wellness Economy,” focuses on the business of mental wellness—and explores the programs and products that are driving the mental wellness economy in four sub-sectors of this $121 billion global market.
“Defining the Mental Wellness Economy” is also available in Chinese here.

The Global Wellness Economy

The wellness economy is a colossal global industry, estimated by the Global Wellness Institute at $4.4 trillion. The wellness economy encompasses eleven varied and diverse sectors, which enable consumers to incorporate wellness activities and lifestyles into their daily lives.

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About the Global Wellness Institute Wellness Economy Research

The Global Wellness Institute provides comprehensive, objective, and global research on the wellness economy and its 11 sectors. We strive to be the go-to resource for those seeking to understand how wellness has become a driving force in today’s global economy, at the nexus of consumer markets, business opportunities, and government policy-making.

All of our research is available for free to the public, and therefore we rely on sponsorships to underwrite the work. Our research sponsors understand well the value of supporting research, both as a service to the public and a business decision, as sponsors receive visibility throughout the year and are forever linked to the important work of the Institute. Please click here for more information about sponsoring research.

Please note that all reports are the property of the Global Wellness Institute. Quotation of, citation from, and reference to any of the data, findings and research methodology from the reports must be credited to the Global Wellness Institute. To obtain permission for copying and reproduction, please contact the Global Wellness Institute by email at [email protected].